This website is analytics-free!
If you know me, I’m sure you understand why I don’t use Google Analytics. But there are lots of other good, privacy-respecting analytics services and softwares out there. I’ve even done several videos about privacy-respecting web analytics. They’re very good, and I still recommend them to this day. I’ve also used these services in the past on my website.
However, I’ve still chosen to not use analytics at all for this website.
This may seem somewhat hypocritical, as I use a service that collects a metric-ton of analytics. It’s called YouTube.
But analytics for a website makes less sense. If one of my blog posts “goes viral”, it doesn’t really impact my life at all. What if I were to see that a blog post went viral on Reddit and got 10 times the traffic that I normally do?
Well, it would be exciting, but that’s about it. It doesn’t really translate to me making more money or my life materially getting better at all.
But if it did really help someone, they might send me an email telling me how it helped them, or changed their mind about something. To me, a single email like that is much more impactful than thousands of “views”.
They don’t even work
Not to mention that web analytics aren’t even accurate. Especially with a more technical audience, like I have, a good portion of people visiting my website are probably using some form of an ad or tracker blocker. This also blocks analytics, which leads to very skewed results. When using Google Analytics, it’s very common that your numbers will be vastly off from the actual number of visitors.
I didn’t even want to get my own analytics script. That’s why I had my browser configured to block scripts like it. So why was I pushing something to my visitors that not even I would accept?
Plus, with no tracking, you never have to include any stupid GDPR or cookie consent pop-ups. Isn’t everyone tired of clicking on the annoying cookie banners on every website?
If you still want some kind of analytics, you can check your server logs. I’ve played around with a tool called GoAccess in the past that gives you a report similar to a lot of analytics services. Best of all, there’s no performance loss because you’re not loading in any additional scripts.
I’m not against analytics